Cool for Cats - NYTimes.com: " . . . Ms. Benjamin quit her day job as the marketing director of Boon, a company that sells modern baby products, and opened a design studio where she and her employees could create cat toys and accessories to sell on her website. And last year, she re-branded her Moderncat blog as Hauspanther, an “online magazine for design-conscious cat people.” Next on the horizon is a consulting business built around the concept of “catification”: tailoring your living space to the needs of your cat without sacrificing aesthetics.“The idea is to influence the mass cat-product industry to step up their game,” said Ms. Benjamin, who has teamed up with Jackson Galaxy, the cat behaviorist from the television show “My Cat From Hell,” for this effort. “We just want to be the go-to source for anyone who wants to live stylishly with cats....” (read more at link above)
Monday, December 1, 2014
Cat Cool, Feline Design
Even the New York Times "gets it" -- Interested in a sleek pod bed? A high concept scratching pole? Kate Benjamin writes about, and lives, feline design --
Cool for Cats - NYTimes.com: " . . . Ms. Benjamin quit her day job as the marketing director of Boon, a company that sells modern baby products, and opened a design studio where she and her employees could create cat toys and accessories to sell on her website. And last year, she re-branded her Moderncat blog as Hauspanther, an “online magazine for design-conscious cat people.” Next on the horizon is a consulting business built around the concept of “catification”: tailoring your living space to the needs of your cat without sacrificing aesthetics.“The idea is to influence the mass cat-product industry to step up their game,” said Ms. Benjamin, who has teamed up with Jackson Galaxy, the cat behaviorist from the television show “My Cat From Hell,” for this effort. “We just want to be the go-to source for anyone who wants to live stylishly with cats....” (read more at link above)
Cool for Cats - NYTimes.com: " . . . Ms. Benjamin quit her day job as the marketing director of Boon, a company that sells modern baby products, and opened a design studio where she and her employees could create cat toys and accessories to sell on her website. And last year, she re-branded her Moderncat blog as Hauspanther, an “online magazine for design-conscious cat people.” Next on the horizon is a consulting business built around the concept of “catification”: tailoring your living space to the needs of your cat without sacrificing aesthetics.“The idea is to influence the mass cat-product industry to step up their game,” said Ms. Benjamin, who has teamed up with Jackson Galaxy, the cat behaviorist from the television show “My Cat From Hell,” for this effort. “We just want to be the go-to source for anyone who wants to live stylishly with cats....” (read more at link above)
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