Cats, SXSW 2014, Lessons Learned

10 things we learned from SXSW 2014 | Culture | The Observer: "... One key lesson: if someone brings Grumpy Cat into the room, half your audience will be lost trying to take her picture. That was the jostling scene in a session devoted to "the economics of internet cat videos" with an array of startling facts. The Internet Cat Video festival outsold Depeche Mode by 3,000 tickets at last year's Minnesota State Fair; a philosophical cat called Henri Le Chat Noir's YouTube channel earns $10 in advertising for every 1,000 views; and the Grumpy Cat book has spent 10 weeks on the New York Times bestseller list this year. All this is based on a keen online fanbase for cats. "There's an evolution of the crazy cat lady," said Animal Planet's Grace Suriel. "From all walks of life, people have cat dresses, cat tattoos … it's a whole new breed of cat person.""

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